Kill zombie nouns in three easy steps

Zombie nouns are one of the most common problems I see in non-fiction writing. By learning how to identify and replace zombie nouns, you’ll instantly improve the quality of your writing. And your readers will thank you for it! Nominalisations, or zombie nouns, are nouns formed from other parts of speech like adjectives or verbs. …

Use plain English

Have you come across the term plain English? It’s a style of writing that uses language, structure and presentation that readers can understand and act on by reading just once. Plain English is language that: uses commonly understood words and phrases is clear and concise avoids unnecessary technical jargon is appropriate to the audience’s age, …

Create a writing plan in 10 steps

Investing time in planning your writing is one of the best ways to improve it. Effective writers devote 40 percent of their time to planning, 25 percent to writing and 35 percent to editing. Yet many people dive straight into writing. This approach often means your writing takes longer, but the quality isn’t as good. …